Instagram Live 09.04.2020

Continuing in times of isolation, Marcela Grassi realized a new Instagram Live on April 9, to exchange opinions and answer all the questions posed by her followers on her work.
The community of participants was very diverse, made up of architects, interior designers, journalists and communication agencies specialized in design and architecture, photographers, light designers, design brands, illustrators and organizations such as APDI.

You can watch the complete session by clicking on this video:

https://www.youtube.com/watch?v=9I6_x_lduRs&feature=youtu.be

At the beginning of the speech, Marcela spoke of the importance of adapting to the situation in which we are now, finding new ways of being creative: changing perspective, looking towards ourselves and towards our daily life, seeing and imagining what others do in these circumstances. Photographers and Instagram users can share their experiences during isolation through the hashtag #phedesdemibalcon, the new collective project launched by PHotoESPAÑA.

This time there were more questions during the live, mainly techniques: what lenses and what equipment does Marcela use, what is her workflow, how does she correct the differences in light and tonality in the same environment, what programs does she use in post-production. For example, Francesc Rifé asked what percentage of post-production and what differences there are in retouching Marcela’s internal and external photographies.

There were also questions about how to advertise a photographer’s work, participate in architectural photography competitions, take courses and photography books, how to use light at home to take photos for publication on social media and, finally, how photographing small indoor spaces. During the talk, which lasted about an hour, Marcela also spoke about her upcoming assignments in Barcelona, Spain and Europe.

When asked about the projects she prefers to photograph, Marcela recalled the Bündner Kunstmuseum in Chur, by the architects Barozzi Veiga:

and an anecdote on this photo of the Oliva Artés Museum, by Baas Arquitectura:

In these difficult times, she also remembered Fernando Alvarez Prozorovich, professor of History of architecture at the Etsab, a great connoisseur and promoter of the work of Antonio Bonet Castellana and, above all, a wonderful and unforgettable person, who unfortunately could not win in his fight against Covid-19.

For this reason, at the end of the speech, Marcela sent a positive message to her followers, hoping that they are well, safe at home, enjoying the company of loved ones and remembering the importance of expressing affection for the people who are fundamental in our existence.